When the images of a television commercial are implanted into a radio spot this is known as:
A) positioning
B) image transfer
C) visualization
D) narrowcasting

Question

Quizplus · Accepted Answer

Image transfer refers to taking the visuals from a television commercial and incorporating them into a radio ad in order to try and create the same effect without the visual medium. Positioning refers to finding a unique place for the product in the market. Visualization refers to the ability to mentally picture something. Narrowcasting refers to targeting a specific audience or demographic with specialized content.

When the Images of a Television Commercial Are Implanted into a Radio