Radio offers high levels of audience selectivity because of:
A) the wide variety of program formats offered by different stations.
B) the broadcast overlap of local radio stations.
C) the transmission capability of the various stations.
D) image transfer capabilities.
Correct Answer:
Verified
Q67: An advertiser has a limited budget and
Q68: The heaviest users of radio as an
Q69: Radio is a very effective medium for
Q70: Which of the following statements about radio
Q71: Compared to television,radio has:
A) less segmentation opportunities
B)
Q72: Which of the following does NOT limit
Q73: Why do advertisers use the image transfer
Q74: According to BBM Canada,what is the main
Q76: When the images of a television commercial
Q77: _ are less likely to be heavy
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents