In calculating both the Brand Development Index (BDI)and the Category Development Index (CDI)a media planner obtains the following results: Low BDI and Low CDI.What do these results imply?
A) High market share and good market potential
B) Low market share and good market potential
C) High market share and monitor for sales decline
D) Low market share and poor market potential

Question

Quizplus · Accepted Answer

Low BDI and Low CDI indicate that the brand has a low market share and there is poor market potential for the product category. This means that the brand may not be performing well in the market and may need to reconsider its marketing strategy in order to gain more market share.

In Calculating Both the Brand Development Index (BDI)and the Category