Which of the following situations offers the advertiser the least attractive marketing opportunity?
A) High BDI; high CDI
B) High BDI; low CDI
C) Low BDI; high CDI
D) Low BDI; low CDI

Question

Quizplus · Accepted Answer

A low BDI and low CDI indicate that the product may not be in high demand in the market, and therefore would not be an attractive marketing opportunity for the advertiser.

Which of the Following Situations Offers the Advertiser the Least