For which of the following products is an advertiser most likely to use a flighting schedule?
A) Cake mixes
B) Shampoo
C) Newspaper subscriptions
D) Snow tires

Question

Quizplus · Accepted Answer

Snow tires are a highly seasonal product, typically used only during the winter months. Therefore, advertisers can use a flighting schedule to increase their advertising during these peak times and decrease it during the off-season.

For Which of the Following Products Is an Advertiser Most