The _____ the brand share,the _____ the frequency level required.
A) lower; higher
B) higher; lower
C) lower; lower
D) higher; higher

Question

Quizplus · Accepted Answer

This statement is referring to the relationship between brand share and the required frequency level of advertising. If a brand has a higher share of the market, it means that it is more well-known and has more consumer loyalty. Therefore, it requires less advertising to maintain its position. On the other hand, a brand with a lower share of the market needs more frequent advertising to increase awareness and build brand loyalty.

The _____ the Brand Share,the _____ the Frequency Level Required

The _ the Brand Share,the _ the Frequency Level Required