A company has a limited promotional budget.The target market is highly concentrated and has already been shown to have high awareness and interest in the project.The goal of the promotional strategy should be to:

Question

Quizplus · Accepted Answer

Given the high awareness and interest in the product within a highly concentrated target market, increasing frequency (C) of promotions would be more effective than trying to maximize coverage or reach, which are more relevant for markets that are not yet aware of or interested in the product. Sacrificing frequency for reach (D) would not be beneficial in this scenario since the target market is already well-defined and interested.

A Company Has a Limited Promotional Budget