________ refers to what a product or brand means to consumers and what they experience in purchasing and using it.

Name: ________ refers to what a product or brand means to consumers and what they experience in purchasing and using it.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Product symbolism refers to the emotional and symbolic associations that a consumer makes with a particular product or brand. It includes the meaning, image, and personality traits that are attributed to the brand by its customers.

________ Refers to What a Product or Brand Means to Consumers