The purpose of the media relations department is to manage a firm's:
A) Customer support.
B) Relationship with the public.
C) Public image.
D) Both B and C, but not A.

Question

Quizplus · Accepted Answer

The media relations department is responsible for managing a firm's relationship with the public through various media channels, as well as maintaining and enhancing the firm's public image. While customer support may be a part of a firm's overall public relations strategy, it is not the primary focus of the media relations department.

The Purpose of the Media Relations Department Is to Manage