Global businesses that have extended their public relations strategies worldwide should:
A) Ensure that communications with local media take place in the area's native language.
B) Never decentralize their global public relations programs to ensure the company has "one voice."
C) Assume that there is no anti-American sentiment in the countries where they have operations.
D) Ignore local customs and emerging issues in the locations where they operate.

Question

Quizplus · Accepted Answer

It is important for global businesses to ensure effective communication with local media in the area's native language to avoid miscommunication or misunderstandings.

Answer: D
 Ignoring local customs and emerging issues in the locations where they operate can lead to negative consequences, such as cultural insensitivity and damaging the company's reputation. This is not a recommended approach for global public relations strategies.

Global Businesses That Have Extended Their Public Relations Strategies Worldwide