Who is responsible for answering such questions as "where should we advertise?","which media vehicles should we use?" and "how often should we run the advertising?"
A) Communications experts
B) Traffic planners
C) Media planners
D) Promotional managers
E) Creative directors
Correct Answer:
Verified
Q24: Which of the following statements about media
Q29: Media planners often define media objectives by
Q30: A(n)_ is a possible exposure of the
Q42: Which of the following would be the
Q45: Why is media planning a more complicated
Q48: The _ determines the number of people
Q50: The advertiser wants to market vitamins for
Q51: When engaged in media-planning activities,it is important
Q82: Assume 5,500 people heard a local radio
Q82: Assume the Cedartown Standard has 65,000 subscribers
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