Which of the following would be the most appropriate advertising objective for a manufacturer of organic soup?
A) To initiate a sales training program for all salespeople within the next two years.
B) To increase advertising recall among adults ages 55 and older by 15 percent by next Christmas.
C) To increase market share of its Glen Muir brand by 45 percent before the end of the next fiscal year.
D) To add three more marketing researchers to the company by October.
E) To reduce wastes by 20 percent by the end of the next fiscal year.
Correct Answer:
Verified
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