The maker of Advil pain relievers has introduced a pill to aid people in falling asleep.To reach its target audiences,the pill's manufacturer has decided to advertise on the Internet,on television,in business magazines,on talk radio shows and through direct mail because it believes one medium will not reach all of his potential customers.The retailer is planning to use a(n)_____ approach.

Question

Quizplus · Accepted Answer

A combination of different media is referred to as a mixed-media approach.

The Maker of Advil Pain Relievers Has Introduced a Pill