Assume 8.1 percent of the total sales of instant rice occur in Baton Rouge and assume that 0.78 percent of the entire population of the United States lives in Baton Rouge.Calculate the category development index (CDI).

Question

Quizplus · Accepted Answer

CDI = (Percent of product category's total U.S sales in the area/ Percent of total U.S.population in the area)*100 = (8.1/0.78)* 100.

Assume 81 Percent of the Total Sales of Instant Rice Occur