Campbell's soups maintain a low-level of advertising during the entire year,but it advertises heavily during the winter months when people are cold and looking for something to help warm them up.What kind of advertising strategy is Campbell's using?

Question

Quizplus · Accepted Answer

Pulsing describes Campbell's combination of low-level advertising throughout the year with its periodic increases in advertising intensity during its peak selling seasons.

Campbell's Soups Maintain a Low-Level of Advertising During the Entire