To introduce Microsoft's xBox video game Halo 2,the director of marketing for Microsoft Game Studios created a complex marketing scheme that began online with an apparent War of the Worlds-style invasion.A beekeeper's Web site,ilovebees.com,appeared to have been overtaken by the evil force-the Covenant with the hopes that people who visited the site would send their friends to the site.This was an example of:
A) viral marketing.
B) a meta ad.
C) marquee banner advertising.
D) spam.
E) an interstitial.
Correct Answer:
Verified
Q69: _ act as brokers for advertisers and
Q73: _ is the Internet version of word-of-mouth
Q91: One of the problems facing most Internet
Q92: Members of an Internet organization for book
Q93: When Larina visited a Web site called
Q95: Through the use of _,an Internet user
Q96: Buttons:
A)are more expensive than banners.
B)are the most
Q97: When Janet saw the banner ad for
Q98: _ generally refers to unsolicited,mass e-mail advertising
Q100: _ is a catchall term for an
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