Which of the following statements helps to explain the popularity of magazines as an advertising medium?
A) Magazines support a high frequency strategy.
B) Magazines are the most effective and least expensive of all media for reaching a mass market.
C) Magazines offer flexibility in both readership and advertising.
D) Magazines have a short lead time when compared with other media.
E) Magazines have a high CPM.
Correct Answer:
Verified
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