In Yellow Pages ads, the ad should tell people why to make the purchase, not how.
Correct Answer:
Verified
Q1: One of the advantages of using newspapers
Q18: Newspapers charge premium rates to carry legal
Q19: National newspaper rates are on average 75
Q25: An ad for a book entitled Run
Q26: Which of the following statements best explains
Q31: A proof copy is the same as
Q32: The reach of magazines
A) is adversely affected
Q34: An ad for Covenant Transport,a national trucking
Q35: One disadvantage of print advertising is that
Q36: An advertiser that wants to add weight
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