National newspaper rates are on average 75 percent higher than local rates.
Correct Answer:
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Q1: One of the advantages of using newspapers
Q3: One of the disadvantages of magazines as
Q10: Compared to television or radio,print advertising has
Q10: The broadest classifications of magazine content are
Q11: A magazine's ad rates are based on
Q18: Newspapers charge premium rates to carry legal
Q23: In Yellow Pages ads, the ad should
Q32: The reach of magazines
A) is adversely affected
Q34: An ad for Covenant Transport,a national trucking
Q36: An advertiser that wants to add weight
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