In 2008, Helen's Foods, the maker of pre-baked and frozen meals, introduced a line of vegetarian Comfort Meals. When the art director was asked to create an ad for Comfort Meals, he needed to create a visual picture which illustrated how yummy and nutritious the meals were, as well as attract the attention of readers. What is the term used to describe this step in the creative process?

Question

Quizplus · Accepted Answer

Conceptualization is the term used to describe the step in the creative process where the art director creates a visual representation of the product or message they want to convey. In this case, the art director needed to create a visual picture of how delicious and nutritious the vegetarian Comfort Meals were to attract the attention of readers.

In 2008, Helen's Foods, the Maker of Pre-Baked and Frozen