Transactional marketing is simpler than relationship marketing.

Name: Transactional marketing is simpler than relationship marketing.
Brand: Quizplus
Rating: 4.9 (49 reviews)

Question

Quizplus · Accepted Answer

Transactional marketing focuses on short-term purchases and one-time interactions, while relationship marketing is a long-term strategy that aims to build strong connections with customers over time. As a result, transactional marketing is generally considered to be simpler and less complex than relationship marketing.

Transactional Marketing Is Simpler Than Relationship Marketing