Mood-lites are colored light bulbs that were developed according to research on how colors affect moods.In allocating funds for advertising the new light bulbs,its manufacturer decided to budget 5 percent of last year's sales for advertising expenditures.Which allocation method was the manufacturer using?
A) Percentage-of-sales
B) Self-defense
C) Objective/task
D) Share-of-market/share-of-voice
E) Budget buildup
Correct Answer:
Verified
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