In the summer of 2002,Kelly Flatley and Brendan Synnott joined forces to launch a homemade granola business out of Flately's parents' home.They had no advertising budget,so they had to find other ways to let consumers know about Bear Naked Granola.The two entrepreneurs went door-to-door to small specialty and natural food stores.They also set up tables and tents at community events and 5K charity runs where they gave away sample of their granola.From this information,you can infer that Flatley and Synnott used the _____ method for promoting their product.

Question

In the summer of 2002,Kelly Flatley and Brendan Synnott joined forces to launch a homemade granola business out of Flately's parents' home.They had no advertising budget,so they had to find other ways to let consumers know about Bear Naked Granola.The two entrepreneurs went door-to-door to small specialty and natural food stores.They also set up tables and tents at community events and 5K charity runs where they gave away sample of their granola.From this information,you can infer that Flatley and Synnott used the _____ method for promoting their product.

Quizplus · Accepted Answer

All available funds: Go-for-broke technique generally used by small firms with limited capital,trying to introduce new products or services (Refer to My ad campaign: Ways to Set Advertising Budgets [7-D]).

In the Summer of 2002,Kelly Flatley and Brendan Synnott Joined