According to the Text,a Firm That Has Used the Share-Of-Market/share-Of-Voice

According to the text,a firm that has used the share-of-market/share-of-voice method for allocating advertising funds for a number of years may have a tendency to:

A) become overly competitive in all marketing activities.
B) rely too heavily on the budget buildup method.
C) maintain a lower percentage of media exposure than its competitors.
D) be bold in their attempt to link advertising dollars with sales objectives.
E) overreact if competitors increase their advertising budgets.