Because drugstore chains realize that nearly three-fourths of the visitors to a drugstore are there just to pick up a prescription,drugstores have found it profitable to stock a variety of products that have typically been found in supermarkets and convenience store.Stakeholders receive a(n)_____ message when they go to a drugstore to pick up an antibiotic prescription and are able to buy milk and bread without having to go to another store.

Question

Quizplus · Accepted Answer

Product messages refer to how the marketing mix communicates value to the customer.

Because Drugstore Chains Realize That Nearly Three-Fourths of the Visitors