The FoldzFlat Pen that folded in half to the size of a business card.Its flat surface is a perfect "billboard" on which to print advertising and company logos and it can be shaped into a bookmark,a business card,a race car or a skateboard.Its manufacturer wants to advertise this new product to people in the specialty products industry.Which method of setting its advertising budget should the new product use?

Question

Quizplus · Accepted Answer

The share-of-market/share-of-voice method assumes that to gain a particular share of market,you must spend more than your share of advertising dollars to first gain a share of the consumers' minds (Refer to My ad campaign: Ways to Set Advertising Budgets [7-D]).

The FoldzFlat Pen That Folded in Half to the Size