A Gallup Poll in late 2007 asked Gallup Poll panelists which of seven specific 2008 presidential hopefuls they would most like to have dinner with if given the opportunity.For the presidential candidates and their campaign organizations,this would be an example of:

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To help managers make marketing decisions,companies develop systematic procedures for gathering,recording,and analyzing new information.This is called marketing research.The results would give the campaign organizations information on where the candidate stands in the public viewpoint.

A Gallup Poll in Late 2007 Asked Gallup Poll Panelists