Before Kraft introduced Philadelphia Single Size Cream Cheese Spreads,it test marketed them in California markets to see if the amount of the serving was acceptable and to determine the best pricing strategy to use with the new product.This was an example of _____ research.

Question

Quizplus · Accepted Answer

The experimental method of conducting marketing research is designed to measure actual cause-and-effect relationships.

Before Kraft Introduced Philadelphia Single Size Cream Cheese Spreads,it Test