The target market for Fulla,a doll designed to embody the image of a proper Muslim woman is Arab parents.

Question

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The first step in target marketing is to assess which of the newly created segments offer the greatest profit potential and which can be most successfully penetrated.The company designates one or more segments as a target market-those consumers the company wishes to appeal to,design products for,and tailor its marketing activities toward.

The Target Market for Fulla,a Doll Designed to Embody the Image