Harris Teeter is a chain of supermarkets in the Atlanta area.In one of its stores in a predominantly Jewish neighborhood,the store has three rabbis on staff who make sure the foods sold at the store are kosher.Each of the other Harris Teeter stores has distinct characteristics that ally it with the neighborhood in which it is located.The chain is using _____ segmentation.

Question

Quizplus · Accepted Answer

Demographics are often combined with geographic segmentation to select target markets for advertising.This is called geodemographic segmentation.Harris Teeter supermarkets have defined its market in terms of its market's ethnicity and neighborhoods in which they are located.

Harris Teeter Is a Chain of Supermarkets in the Atlanta