A manufacturer of wax for snow skis must offer different versions of its product so that it will work in areas where the snow tends to be wet and heavy,in regions where the snow is hard-packed and in places where the snow is a fine powder.These modifications in response to regional differences are referred to as _____ segmentation.

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Quizplus · Accepted Answer

One simple way to define markets is by using geographic segmentation.People in one region of the country (or the world)have needs,wants,and purchasing habits that differ from those in other regions.The market is being segmented according to the region's climate.

A Manufacturer of Wax for Snow Skis Must Offer Different