In the health care industries,strategies that target women are becoming increasingly prevalent because capturing the female patient means influencing the vast majority of health care decisions made for families and the fact women use health services more frequently than men.If you are a health care provider,you would want to use _____ segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation is a way to define groups by their statistical characteristics: sex,age,ethnicity,education,occupation,income,and other quantifiable factors.Gender is a demographic variable.It is quantifiable.

In the Health Care Industries,strategies That Target Women Are Becoming