Through marketing research,Prudential Insurance discovered that about 40 percent of its sales were initiated by current customers rather than company insurance agents.With this knowledge it used what kind of behavioristic segmentation variable to segment its market into Prudential policy holders and non-policy holders?

Question

Quizplus · Accepted Answer

User status is concerned with how often the members of a market segment use a product (Refer to Exhibit 4-1).

Through Marketing Research,Prudential Insurance Discovered That About 40 Percent of Its