People who might buy Muir Glen brand organic soups are vegetarians,people who want to try something different,people who like soup,people who don't have time to cook and people who worry about putting chemicals in their bodies.These various groups who may be in the market for Muir Glen soups are all examples of:

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Market segments are segments of the market for which a manufacturer can create a marketing appeal.Markets often consist of many segments.A company may differentiate its products and marketing strategy for every segment,or concentrate its marketing activities on only one or a few segments.

People Who Might Buy Muir Glen Brand Organic Soups Are