Over the past decade,brands that were once available exclusively to the wealthiest among us have created more affordable product extensions,giving a far broader range of consumers a taste of the good life.Jaguar,for instance,recently launched its X-type sedan,which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury.By marketing to people who desire a luxurious lifestyle,Jaguar is using:

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For certain products,appeals to emotions and cultural values may be persuasive.So some advertisers use psychographic segmentation to define consumer markets.With psychographics,marketers group people by their values,attitudes,personality,and lifestyle.

Over the Past Decade,brands That Were Once Available Exclusively to the Wealthiest