The _____ stage of the product life cycle is characterized by rapid market expansion, more and more customers, a decrease in total advertising expenditures as a percentage of total sales.

Question

Quizplus · Accepted Answer

The growth stage of the product life cycle is characterized by rapid market expansion due to increasing demand, a growing customer base, and a decrease in total advertising expenditures as a percentage of total sales. During this stage, the product becomes more widely accepted, sales and profits increase, and production costs decrease.

The _____ Stage of the Product Life Cycle Is Characterized