The difference between McCormick's brand of spices and Penzey's brand of spices is: Penzey's brand differentiates itself by providing cooks with a helpful monthly magazine that shows them how to make the most effective use of spices in their recipes.This is an example of a:

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Differences between products that are readily apparent to the consumer are called perceptible differences.The Penzey's monthly magazine makes the difference between its spices and McCormick's brands readily apparent.

The Difference Between McCormick's Brand of Spices and Penzey's Brand