Maiden form Brands is a global intimate apparel company that designs,sources and markets intimate apparel products such as bras,panties and "shape wear" under the Maiden form,Flexes and Lilyette brand names.Maiden form is able to use a multiple brand strategy that provides access to the faster-growing mass market channel without diluting the strong positive opinions and feelings that its consumers,distributors,dealers and competitors have and have had for a long time for the Maiden form,Flexes and Lilyette brands.In other words,Maiden form and its major brands have strong:

Question

Quizplus · Accepted Answer

Brand equity is the totality of what consumers,distributors,dealers and competitors feel and think about a brand over an extended period of time.

Maiden Form Brands Is a Global Intimate Apparel Company That