A promotion was launched to position French's as a fun line of condiments for a variety of everyday usage occasions. Its promotions showed vignettes of families, children, and older Americans enjoying foods flavored with French's Deli Style, Dijon Style, and Honey Mustard flavors as well as its Classic Yellow mustard. The fact that all of these mustards have the French's brand is an example of:

Question

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The fact that all of the mustards bear the French's brand is an example of family branding, which involves using the same brand name across multiple products within a company's portfolio to enhance brand recognition and loyalty.

A Promotion Was Launched to Position French's as a Fun