Helen Jackson operates a retail store that specializes in children's clothing in a local strip mall.She faces many promotional and advertising decisions on a daily basis.For example,what kind of a sale should she conduct after the Christmas holidays? For how many days should the sale be held? What kind of items should be placed on sale? Jackson's advertising focus is on _____ because of its short-term nature.
A) strategy
B) tactics
C) narrowcasting
D) broadcasting
E) relationships
Correct Answer:
Verified
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