DDB Needham,one of the world's largest ad agencies,formed a company with director Spike Lee called Spike DDB.The purpose of the new company is to develop ways to tap into urban trends and to increase minorities' use of its client's brands.The company is relying on the creative abilities of director Spike Lee to produce fresh,distinctive advertising messages.Spike DDB would be categorized as a(n) :
A) promotional facilitator.
B) interactive agency.
C) entrepreneurial agency.
D) creative boutique.
E) IMC agency.
Correct Answer:
Verified
Q47: Organizations that use a standardized approach to
Q57: The modern _ advertising agency supplies both
Q67: _ must have the skill to condense
Q70: A manufacturer of _ would be most
Q71: A company that uses a(n)_,sets up separate
Q72: Interactive agencies:
A)use customer relationship marketing to work
Q73: At one time Parker Pens were advertised
Q74: An advertiser who uses international media:
A)typically uses
Q74: Account executives are:
A) brokers of advertising services
Q78: Western International Media buys unsold television and
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