An ad for Calvin Klein's Eternity fragrance for men and women contains a black-and-white full-size photograph of an attractive,young couple in a romantic embrace.Who is in charge of the photograph portion of the ad,its placement on the page and the location and appearance of the product and product name in the ad?

Question

Quizplus · Accepted Answer

Ads also use nonverbal communication.That is the job of the art directors,graphic designers,and production artists,who determine how an ad's verbal and visual symbols will fit together.The art director deals with all of the nonverbal parts of the ad.

An Ad for Calvin Klein's Eternity Fragrance for Men and Women