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The Term Integrated Marketing Communications Means

Question 96

Multiple Choice

The term integrated marketing communications means:


A) integrating the concept of marketing and communication.
B) communicating the marketing information to the target audience.
C) integrating sales and communication of the company.
D) integrating the sales force of the company with proper marketing skills to achieve the desired results.
E) integrating all their marketing communications with what the companies actually do.

Correct Answer:

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