A(n)________ channel provides buyers with location convenience because of the large number of outlets through which a product is sold.
A) intensive
B) exclusive
C) one-level
D) zero-level

Question

Quizplus · Accepted Answer

An intensive channel strategy is characterized by using all available outlets for distributing the product to customers. This strategy is suitable for products with high demand and low unit value, and it provides location convenience to buyers because the product is available through a large number of outlets.

A(n)________ Channel Provides Buyers with Location Convenience Because of the Large