Question 1

What is a joint venture? What type of joint venture is most common? Provide an example of a joint venture.

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Question 2

How can a firm increase the probability of selecting a good partner?

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Question 3

Explain the idea of a turnkey project. Why should a firm use this arrangement to expand internationally? In what industries are turnkey arrangements most common?

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Question 4

Discuss the three advantages of acquiring an enterprise in a target market.

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Question 5

Discuss the advantage of establishing a greenfield venture in a foreign country.

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Question 6

Compare and contrast licensing agreements and franchising agreements.

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Question 7

Why should a firm be cautious about entering a licensing agreement?

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Question 8

Imagine that you are meeting with your superiors to discuss entering a foreign market. Your boss has asked you to analyze a joint venture prospect. Why might you tell your boss that the joint venture is not a good idea?

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Question 9

Consider why a firm should enter a market via a wholly owned subsidiary. What are the advantages and disadvantages of this type of strategy?

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Question 10

Explain the term relational capital and the importance this concept plays in managing an effective business alliance.

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Question 11

Discuss the three primary characteristics of a good ally.

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Question 12

What are the two methods of entering foreign marketing using a wholly owned subsidiary?

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Quiz 15: Entry Strategy and Strategic Alliances