Domino's Pizza has a well-known slogan: "We'll deliver in 30 minutes or less,or it's free!" With it what has the pizza maker achieved?
A) Built a unique customer value proposition
B) Created a new delivery system
C) Given a sense of exclusivity to its customers
D) Coordinated with suppliers to better address customer needs
E) Emphasized human resource management activities

Question

Quizplus · Accepted Answer

Domino's Pizza has created a unique customer value proposition with the slogan "We'll deliver in 30 minutes or less, or it's free". This promise appeals to customers who value fast and reliable delivery service. It sets Domino's apart from its competitors and creates a strong reason for customers to choose their pizza over others.

Domino's Pizza Has a Well-Known Slogan: "We'll Deliver in 30