In general,the BCG matrix suggests that an organization will do better in fast-growing markets in which it has a high market share rather in slow-growing markets in which it has a low market share.

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The BCG matrix is a means of evaluating strategic business units on the basis of (1)their business growth rates and (2)their share of the market.In general,the BCG matrix suggests that an organization will do better in fast-growing markets in which it has a high market share rather in slow-growing markets in which it has a low market share.

In General,the BCG Matrix Suggests That an Organization Will Do