For over 20 years,ABC Manufacturing produced only one product,a car part for Moraine Assembly,the Moraine,Ohio,General Motors truck factory.So when GM closed the Moraine Assembly facility,ABC was an example of a vulnerable company.

Question

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In a single-product strategy,a company makes and sells only one product within its market.This allows you to focus your manufacturing and marketing efforts just on that product.The risk,of course,is that you are vulnerable if a rival gets the jump on you,or if an act of God intervenes,and your entire business may go under.

For Over 20 Years,ABC Manufacturing Produced Only One Product,a Car