Corporate has decided that each of the store managers needs to develop clear goals for next year on how to increase revenue,cash flow,and market share.Geoff,like the other store managers,is also required to develop a specific plan of action on how he plans to accomplish these objectives in his local market.This is an example of an operating plan.

Question

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The goal should be followed by an action plan,which defines the course of action needed to achieve the stated goal,such as a marketing plan or sales plan.The operating plan,which is typically designed for a 1-year period,defines how you will conduct your business based on the action plan;it identifies clear targets such as revenues,cash flow,and market share.

Corporate Has Decided That Each of the Store Managers Needs