Which of the following has the highest threat of substitution?
A)A Patek Philippe watch
B)A YSL perfume
C)Bentley Continental GT
D)Lifebuoy soap

Name: Which of the following has the highest threat of substitution? A)A Patek Philippe watch B)A YSL perfume C)Bentley Continental GT D)Lifebuoy soap
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Question

Quizplus · Accepted Answer

The threat of substitute products or services in the Five Forces Model is high when there are many alternatives to a product or service,and low when there are few alternatives from which to choose.

Which of the Following Has the Highest Threat of Substitution